Design and creation of a commercial distributed only on the web platform, with the launch of an original online contest. A truly revolutionary digital communication designed specifically for the launch of the new Asciugoni Regina. Sprawling operation on 7 Italian cities with the support of the online magazine “Today” (MilanoToday, BolognaToday, RomaToday, TorinoToday, NapoliToday, FirenzeToday) Programming in YouTube remarketing and massive social planning.